Our Story

Why is something so essential so inefficient?

Balancing work, life, and everything in between, we kept running into the same issue — there just wasn’t an easy way to access reliable beauty and lifestyle services when we needed them.

VÉLOURA Beauty on Demand was built to solve this — creating a better way for people to connect, work, and live.

Core Mission

What Is VÉLOURA Beauty On Demand?

VÉLOURA Beauty On Demand is an on-demand beauty marketplace connecting customers with licensed beauty professionals for appointments at homes, hotels, offices, weddings, events, and other approved locations.

Who VÉLOURA Serves

  • Customers seeking convenient beauty appointments
  • Travelers and hotel guests needing suite service
  • Brides and wedding event clients
  • Seniors and people with mobility challenges
  • Busy corporate professionals
  • Licensed and qualified independent beauty professionals

Services On Demand

Hair Services
Makeup Artistry
Nail Care
Skincare
Lash & Brow
Event Styling
View Service Menu

How The Marketplace Works

1

Request

Customers request a service via the app or AI Concierge.

2

Match

Available professionals review and receive booking opportunities.

3

Delivery

Services are delivered directly to the approved customer location.

Where VÉLOURA Operates

New York CityLos AngelesMiami

We are currently serving and expanding within these major metropolitan areas, bringing elite beauty talent to your doorstep.

Huiyu Cherry Cheng

A Note from Our Founder

LinkedIn

"As a busy professional, I was constantly choosing between my schedule and feeling put together — and somehow, my schedule always won."

"That’s where VÉLOURA Beauty on Demand began. A platform designed not only to make services more accessible, but to empower professionals — giving them more freedom, more control, and more opportunity."

Global Woman Magazine Feature
IN THE PRESS

Featured in Global Woman Magazine

Read about Huiyu "Cherry" Cheng's vision for VÉLOURA Beauty on Demand and how she is redefining the beauty industry through technology and empowerment.

Read the Full Story

Our Core Values

Empowerment

Giving professionals the freedom to build their own brand and schedule.

Reliability

Consistently delivering high-quality, vetted services wherever you are.

Community

Building a supportive network of professionals and a loyal client base.

Convenience

Making self-care accessible and efficient for the modern, busy life.

Our Team

Huiyu "Cherry" Cheng

Huiyu "Cherry" Cheng

Founder & Visionary

She didn't just build VÉLOURA Beauty on Demand — she built it from real-life experience. Today, VÉLOURA empowers professionals and delivers beauty and lifestyle services on demand.

Roxanne Resma

Roxanne Resma

Operations Director

Roxanne oversees operations, ensuring efficiency as we grow. She manages onboarding and systems, keeping both professionals and clients supported.

Rini Sugianto

Rini Sugianto

Media Lead

Dedicated to capturing the beauty and artistry of the VÉLOURA experience through compelling visual storytelling and brand production.