VÉLOURA

It Started With a Simple Problem

Why is something so essential so inefficient?

Balancing work, life, and everything in between, we kept running into the same issue — there just wasn’t an easy way to access reliable beauty and lifestyle services when we needed them.

At the same time, we saw so many talented professionals struggling to grow without being tied to traditional setups.

VÉLOURA was built to solve both — creating a better way for people to connect, work, and live.

VÉLOURA isn’t just about beauty on demand — it’s about connection, trust, and community.

A Note from Our Founder

"As a busy professional, I was constantly choosing between my schedule and feeling put together — and somehow, my schedule always won."

"That’s where VÉLOURA began. A platform designed not only to make services more accessible, but to empower professionals — giving them more freedom, more control, and more opportunity."

IN THE PRESS

Featured in Global Woman Magazine

Read about Huiyu "Cherry" Cheng's vision for VÉLOURA and how she is redefining the beauty industry through technology and empowerment.

Read the Full Story

Our Core Values

Empowerment

Giving professionals the freedom to build their own brand and schedule.

Reliability

Consistently delivering high-quality, vetted services wherever you are.

Community

Building a supportive network of professionals and a loyal client base.

Convenience

Making self-care accessible and efficient for the modern, busy life.

Our Team

Huiyu "Cherry" Cheng

Founder & Visionary

She didn't just build VÉLOURA — she built it from real-life experience. Seeing how outdated systems limited both clients and independent professionals, she set out to create something better — a platform where services move with your life, not the other way around. Today, VÉLOURA empowers professionals and delivers beauty and lifestyle services on demand — where and when they’re needed.

Roxanne Resma

Operations Director

Roxanne oversees operations at VÉLOURA, ensuring everything runs efficiently as we grow. She manages onboarding, systems, and day-to-day execution — keeping both professionals and clients supported every step of the way.

Rini Sugianto

Media Lead

Dedicated to capturing the beauty and artistry of the VÉLOURA experience through compelling visual storytelling and brand production.